Kappa designs innovative, high performing sport inspired products for those who need to exteriorize their cultural closeness to the sport both during sport activities and everyday life. All without giving up the Italian style and technology.
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Since 2016, Kappa has signed numerous collaborations, including with Marcelo Burlon, Juicy Couture, Palace, and others, solidifying its position in contemporary lifestyle. Each partnership serves as a testament to creativity and individuality, celebrating the fusion of cultures and trends through original and liberating garments.
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Throughout its journey, Kappa has transformed mistakes into opportunities, consistently embracing innovation, collaboration, and the spirit of revolution. From a manufacturing error to a globally recognized brand, Kappa has left an indelible mark on the worlds of sportswear, fashion and art.
The story of Robe di Kappa
Forever linked to the concept of freedom, the brand was born in 1969 in Italy, in Turin, when the young CEO of an old textile company - 23-year-old Maurizio Vitale - sensed the desire of his peers to break free from the formal rules imposed by their parents, even in the way they dressed. These were the years of student protests, major pacifist movements and sit-ins in front of the White House. Young people wanted to overturn the rules of the world, and when Vitale saw John Lennon on television wearing a military shirt of a fallen soldier in Vietnam, he understood how they would dress: unisex and casual.
From a warehouse of unsold merchandise, he took a supply of t-shirts and had them dyed military green. He had army patches and stars sewn on. It was an unprecedented success. Young people all over Italy wanted those t-shirts: the Robe di Kappa brand was born.
1969 - The Omini logo
The perfect image to represent the soul of Robe di Kappa was taken during a photo shoot for Beatrix, another brand owned by the Vitale family. A backlit photograph of the silhouette of a boy and girl, sitting back-to-back. This photo, later renamed “Omini,” quickly became the brand's emblematic logo.
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Would you like to add this brand to your collection? Get in touch!
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