The Beginning

New Era is a globally recognised headwear and lifestyle brand with a history that began in 1920. The company was founded by Ehrhardt Koch in Buffalo, New York, originally producing fashionable caps.

 

A Connection with Baseball

During the 1930s, New Era shifted its focus towards baseball as the sport became increasingly popular. In 1934, the company produced its first professional baseball cap for the Cleveland Indians. This marked the beginning of New Era's long-standing connection with professional sport.

 

The Iconic 59FIFTY

One of the brand's most iconic products is the 59FIFTY fitted cap, which was introduced in the 1950s. Over the years, the 59FIFTY has become a symbol of both sport and street culture and remains one of New Era's most recognisable designs.

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New Era Today

Today, New Era is more than just a sports brand. Its products are worn by athletes, sports fans and people around the world. By combining its sporting heritage with fashion and street culture, New Era has developed into one of the most recognisable headwear brands in the world.