Born in Stoke-on-Trent

Founded in 1924 in Stoke-on-Trent, Staffordshire, Belstaff began with a pioneering spirit and a passion for innovative fabrics. Founders Eli Belovitch and Harry Grosberg focused on developing waterproof materials that could withstand the elements.

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Built for Adventure

For over 100 years, Belstaff has created outerwear designed to move people forward. From racing drivers and Marines to mountaineers and motorcyclists, the brand has equipped generations for life’s greatest pursuits.

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Made to Endure

Protection, innovation and durability are at the heart of Belstaff. Every piece is designed with purpose — combining technical performance with timeless British style.

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An Independent Spirit

What started as a small business founded by two hard-working immigrants has become an iconic British heritage brand. Belstaff continues to embrace the same independent spirit that has defined the brand for over a century.